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Rachel Zoe was a fashion stylist, and now is a fashion designer. Her first collection came on Fall 2011. She is a George Washington University graduate, which is kind of bizarre and impressive as a fashion stylist that doesn't come from a fashion-oriented university (its not even a very fashion-centric city). She started off as a stylist, who styled for many celebrities. She is kind of a celebrity herself, having her own shows - The Zoe Report, and books.
From observing this brand of hers, one may be able to see how there is a universal theme to it. Her clothes are all very wearable, professional, and comfortable (at least it looks like it). There are a lot of things I like about her collection such as how coherent they are, but I would also like some variety. A common theme is suits and baggy suit-pants, very flowy long skirt dresses, and similar color palettes. Her collection is very safe, and sometimes that is not a bad thing since it guarantees customers and the commercial quality would be great in the long run.